Inspiration…all in a days work

Where do you get your inspiration from? Do you have a ‘zone’ you go into at work that allows you to dig deep, find creative ideas and then it all flows. Or do you have strategic meetings with co workers and that is where you get your inspiration from.

Well, I work for myself, so inspiration is a HUGE thing on my checklist. Today i was fortunate enough to meet with Jazskimo Creative (http://www.jazskimocreative.com) who works in similar field that I do, however Jazskimo is located in Singapore. It was enlightening to meet with her and we bounced ideas off each other in respect to marketing and self employment ideas…also we discussed the self inspiration tools.

This week has been a huge week of inspiration for my business. I have met with new and existing clients, shared marketing ideas with people who have huge potential to grow their business, and kicked some personal goals also.

But when I don’t have scheduled meetings, or clients to phone and inspire, where do i find it. Ill tell you…

I research….head down and all systems go. I read articles, I find potential companies I know I can help, I make appointments with people and discuss the huge benefits that Social Media can have for their business, more importantly, how Popfizzle can help their business. Right there, I have found my own little blue sky, my very own pocket rocket of inspiration. And I can tell you right now…it works!

Tell me what works for you…perhaps this already has? 🙂

 

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Happy New Year – 2014

Happy New Year everyone. I know I haven’t posted for months now, But I have been snowed under with work and need to make a conscious effort to keep my cyber/blogging network updated on all events. Once a month, at least, it will happen. There is a very legit reason though, I have been soaring businesses into the cyber world, so there is more and more people joining us. Which reminds me, I must update my portfolio…very soon for you all to see what i have been working on.

So I’m sure your busting for some new fun facts and also more reason for me to convince you to join Social Media for your business and more importantly, hire me as your Social Media Manager…..really, you didn’t think i’d plug my own business, well a new year, new me 🙂

Think its not important to have your website user friendly? Think again, Smartphones is what we use most of the time now, look at this; Mobile now makes up the majority of email opens at 51%.

Not an apple fan? Still not convinced…check this out..25% of all emails are opened on an iPhone. The iPhone is still king.

Do you find yourself shutting down your email, then walking away with your phone only to check your emails on there again? I do. Clearly I make up some of 61% of webmail users open email on a mobile device.

I have said it so many times before. Use more pictures. Design flyers with statistics and adverts and make them vibrant and appealing to the eye, give your reader what they want. They want to see what you are selling, what you are discussing….With Outlook and Android securing the second and third spots in market share, upwards of one-third of your emails are likely opened with images disabled. That makes defensive design techniques like HTML text and alt text a must.

That should keep your mind ticking over for now, this should make you look through your website, see how you are going with whats ‘stale’ and what is appealing to the eye. Check your Social Media, have you crossed all your T’s and dotted the I’s? You know Popfizzle can give your Social Media Networks a once over Summer clean prepping you for the year, you never know, I may just have some sharp marketing ideas for you too 🙂

Happy New Year Everyone 🙂

~ Rebecca ~

 

Social Media…is it easy?

Hand holding a Social Media 3d Sphere

Someone made comment that Social Media is ‘easy’ I laughed this off. But then i thought longer about this statement; Right….Social Media is easy, everyone can post on their newsfeed in Facebook (as most people associate social media to Facebook only) about how great their day is, how awful their weekend was, how wonderful life is….easy right, you type your thoughts and let the whole Social Media world know whats going on.

Social Media from a business sense…easy….arh I don’t think so. Clearly if its easy for you, you have nothing else to do with your time, absolutely nothing else to do…either that or you are not utilising the tools correctly, as there is nothing easy about this factor, otherwise why would their be people like myself, Social Media Managers. There is so much that goes into Social Media for a business. How often are you engaging with your fans? Are you covering all basis for all fans or just for one aspect of your business? Are you hash tagging? Are you using videos, on Instagram, you tube, loading them to Facebook? How do you engage your readers when you can see your stats are lowering and your loosing interest in them? What attracts your readers the most? Are all of your social media feeds linking back to your website? There is a small portion of aspects, if your managing all of the above, then you are doing swimmingly and no wonder its easy for you 🙂

I would like to hear your feedback on this topic, how do you feel with your business? Are you on top of it? Do you need to spend more time on Social Media? Are you maximising it to its full potential?

Let me know! You can always email me rebecca@popfizzle.com.au

Social Media – Is it my new local paper?

 

youve got mailexciting news

 

 

 

 

Do you still read newspapers? Is this a ‘dinosaur’ thing of the past now? Or you love the ink stained finger tips you get from turning the pages and enjoying your coffee at the table reading whats the news in today’s society? Really….who has time for this? I cant even remember when I last brought a magazine, let alone a newspaper.

I recently found out some saddened news through facebook, it was there right in front of me before it has made the news or the newspapers. By the time i saw it on Sunrise (morning news) it wasn’t the latest story to me. Just made me piece the puzzle together and ponder the news longer.

As a business, Social Media is a vital tool for your resources, its quick and easy to get your message across, but is it a vital tool for personal use? When will my Miss C be looking at me with her bountiful blue eyes asking for a facebook account? Lets bear in mind she will be 3 next month. She knows how to spell her name, knows her counting, alphabet, phone number, but yesterday she blew me away. The latest phase is to browse a store with mum and run her hands through the clothing, as if she is browsing the colours or something, goodness knows, she probably is counting the threads on the clothing as she knows more than i do at times. Then she loves to be involved in the counter transaction, yesterday we were purchasing in a sporting store, she must notice the clothing now that it is such a store, asked me if the pictures of the people on the wall were my exercising friends, WOW! How did you know what store this was? So observant! Then we stand near the register, (my husband doesn’t read my blogs right???) make the transaction, the lady asks for my email address to enter a draw, sure, as long as its not another store card. I start with the name, then i get to the ‘@’ and follow with bigpond and Miss C pipes up, .com.au      ?????? I smiled and paused and suddenly thought, what is this? Now you know what an email address is? I continues to go over this the rest of the day, my email address, esp my personal one, is not something i am publicy saying anymore, lets face it, neither is your home phone number. So how does she know this?

It just made me think, this is her world right? Emails, Social Media, Blogging, will she miss the ‘old’ school newspapers and magazines? Will a magazine subscription for her be too dinosaur and ‘un cool’. This is the world we live in now, society rules the trends, the changes and the phases.

If you cant keep up, whats happens?

Facebook Calls Small Business’s

phone callWell hello there…Facebook called me! I know i hear you all say what??? When?? How?? Well i too had all of these thoughts going through my head. The lovely lady on the other end of the phone says to me she is calling from Facebook, they are located in New Zealand and they are calling on small business’s. Well a few too and fro phone calls later to arrange a suitable time i got to the bottom of this.

Facebook is calling to help small business’s with their marketing, i know right, how AMAZING is this!!!!! So i listen on. We discuss what i do, she said for my clients to get help they would have to use the minimum spend (i am presuming i am able to use this service as i have paid for advertising through Facebook, i do this when changes occur so i can report back to you all on the ups and downs) i said my clients would not be interested (after all i help the growth of their business), i was thinking to myself this would be great for my research and reporting back to you all – as i am rapidly typing now. I still can not get over the fact that they are in New Zealand calling us! WOW! would you like their direct number? 🙂

Moving on, as i was saying we touched base on what i did and then she said i would be allocated a marketing person to help me promote my business through Facebook – -WOW! YES PLEASE!!!!! Could you see i was still in shock i was actually speaking to a Facebook person….a real human being! All i had to do was use the required amount of advertising to be spent. I thought right…… the lovely (and she really was lovely, she had a New Zealand accent and was polite and friendly) lady said you “just” need to spend $50 a day for 30 days on advertising and we will allocate a marketing person to help you at no charge.

Can you hear that record sound go off, the one where you back the track up! Arh….how much??? Yes do the sums, $50 a day for 30 days, $1500 for the month and i get someone for free from the Marketing team. Arh, what else do i get for free from them??????? Because in a small business that is a whole heap of money and I’m wondering if i will at least get a pedicure for my tired feet also?????

I cant believe it!! I am in shock, so much so i am writing this straight away to warn you all about it! Be AWARE of this, they might just call you next!

Oh the lovely lady did say i would receive a voucher to spend on advertising…pretty sure it wont cover my advertising costs to be able to use their FREE services!

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